When it comes to creating content that is compelling, you may be able to outsource a great deal of it. Millions of web pages today outsource all their writing and content creation, and that’s ok. There’s nothing wrong with using the talents of the world to create compelling resources for your marketing purposes. However, when you go to post anything, you’ll want to look at it in the context of SEO. If you want to extend your reach across just the simple elements of search engine optimization, than you will need to isolate 4 elements of the title. The content itself may be perfect, but the way you represent starts with a compelling and engrossing title.
Shorter Titles Don’t Always Work
Trying to stand out as a blogger is tough. There are millions of sites that you are going to have to battle against in every single niche that you can think about. In order to make sure that you can build an audience, you will need to work with the components of SEO, and one of the components is that of keyword placement. That starts with the title, and it’s hard to isolate that with shorter options. The shorter the title you have, the less likely it’s going to benefit your organic traffic needs. With that in mind, look at creating longer, keyword rich solutions. Short titles are good for very specific information, but you will be hard-pressed to find sites that have very shortened options and still possess authority within search engines.
Proper Keyword Placement
The above element was in regards to the length of the title, but what about the keyword placement? You will want to make sure that the keywords you’re targeted are within the title, and up front is best. Make sure that they are either at the beginning or the end of the title, and they are the main attraction. Try to minimize the stop words, unless they make for a better pay off at the end. At the ends is where things work best here, but if you can isolate them at the beginning, then go for that. The title should be reflected in the URL as well, so that you can get no less than 2 placements of repetition on a page before any of the content loads.
Relevance Is Very Important
One way to make sure that your credibility stays upheld, is to make sure that you focus on relevance. Do not isolate your title to something that isn’t going to be talked about. Do not use celebrities, buzzwords, or anything that is not related to the content that you’re creating. A lot of sites use this to trick search engines, and once they catch on to what you’re doing, you’re results will plummet and traffic will be abysmal. Don’t mess around with this one, make sure that you keep relevancy high, or your link bait could end up becoming the albatross around the neck of your website.
Personality Matters Somewhat
One way to make sure that your titles are standing out amidst a crowded marketplace is to look into adding a bit of personality. The more personable your titles are, the higher quality traffic will start to come through for your website. Whether you’re trying to attract a wide audience or you want to isolate just a certain demographic, this will play with the proper SEO elements quite well.
In the end, if you’re having trouble with coming up with good titles for your posts, look at what other people are doing and then try to emulate them. Emulation should not be a direct copy, but something similar, until you have something that is 100% original.